We are a regenerative farm dedicated to producing the highest quality beef through a holistic approach of land management.We care for the soil and help regenerate it.We share our knowledge with anyone who would like to form part of the future of livestock farming.

• About Us & The farm
• Holistic Management
• Open Farm
• 100% Grass-fed Beef
• Sales Model
• Team & Collaborators
• Press & Clients
• Contact

• Español

• Instagram
• WhatsApp
• Email
• LinkedIn

• Cookie and Privacy Policy

© Clara Reina. All rights reserved.

About us & pajaretillo

We are the third generation of livestock farmers at Pajaretillo, a 475-hectare farm stretching across Jerez de la Frontera and San José del Valle, right up to the gates of Los Alcornocales Natural Park in Cádiz, Andalusia.Pajaretillo is a farm with a long history, having the oldest known cartographic record dating back to the 16th century. In 1958 it was acquired by our family, and over three generations we have preserved its name to this day, honouring centuries of history.Since 2015, we have transformed the farm, previously degraded by intensive traditional agriculture, into a sustainable model. In 2018, we adopted holistic management, a regenerative agricultural approach that ensures animal health and soil regeneration.We combine tradition and innovation to regenerate our soils and produce high-quality meat, respecting animals, soil, and people.Our farm is an open and educational space. We train professionals and offer regenerative tourism experiences, promoting values of respect towards nature and sustainability.We aspire to change regenerative agriculture and livestock farming from being the exception, to become the norm.We invite you to visit us and be part of the change toward a sustainable future.

• Home
• Holistic Management

Holistic Management

The discovery of holistic management marked a turning point in our livestock journey. Being faced with rising costs, shrinking profits, and a degraded farm, this methodology emerged as the solution to reverse our situation.Holistic management, developed by Allan Savory, improves land productivity in a sustainable way. At Pajaretillo, we have adopted it as our main guide to reverse desertification and combat climate change through controlled grazing that mimics herbivores natural patterns.We apply high livestock density over small areas, alternating with long rest periods. We use planning and monitoring systems, minimize the use of technology, and allow our cattle to transform arid soils into fertile ones with minimal intervention.Since 2018, the environmental results have been clear: greener pastures, increase in soil fertility, better water retention, less erosion, and greater biodiversity. Our land in southern Europe is now less vulnerable to extreme climate events.Economically, we have increased production and drastically reduced costs. Socially, we contribute to revitalizing our community. On a personal level, it has given us purpose, connection with nature, and motivation to keep learning.We aspire to be a model farm in regenerative practices, offering training and experiences. We believe in a sustainable future and invite you to join this journey toward a greener world.

• Home
• Open farm

Open Farm

At Pajaretillo, we believe our work would not be complete if it were not shared with others. That is why our doors are open to professionals and enthusiasts of holistic management and regenerative livestock farming. Our passion has made us experts and educators in these practices.We aim to attract new generations to livestock farming, a profession at risk of disappearing, with an average age of 63. We want to become pioneers of a form of livestock farming that is attractive and capable of engaging young potential.We demonstrate how regenerative livestock farming can be highly rewarding, offering a more hopeful alternative to traditional methods. Our approach seeks economic, environmental, social, and personal benefits, working in harmony with nature.We invite you to spend a day with us, learn about regenerative livestock farming, or enjoy the peace and tranquility of our surroundings. Our goal and desire is to inspire more people to join a future of fertile, living soils.Visits and trainingUpcoming events:
Technical visit (Spanish) - Tuesday 21st of April 2026
More information & sign-upOpen Day - Sunday 31st of May 2026
More info and registration soon!

• Visits and trainings

• Home
• 100% grass-fed beef

100% grass-fed beef

Our meat comes from free range animals, fed on natural pastures in a relaxed environment. Our organic and regenerative produce is 100% natural, nutritious, and free of additives.We care for each animal, respecting its natural cycles and herbivorous diet, resulting in superior-quality meat. Through genetic selection, we seek out a continuous improvement, aiming to develop our own breed, the “Pajaretilla-Mediterranean,” well adapted to the region’s climate and suited for producing the highest-quality meat.A large number of studies have shown that grass-fed meat is more nutritious, with an optimal balance of omega-6 and omega-3, rich in antioxidants and vitamin E compared to industrial and even organic meat.In addition to its health benefits, thanks to holistic management, this type of meat is not only beneficial to consumer but also the planet by helping retain & capture carbon, increase water retention & infiltration, and promote local biodiversity.Every bite represents health and sustainability.

• info about pre-sales

• Home
• Sales model

Sales Model

We produce meat in an artisanal, organic, and regenerative fashion. It is 100% natural, nutritious, and free of additives. It could be called “signature meat” due to its exclusivity and rarity in the market.We value the growing number of consumers of grass-fed meat who care about their health and that of our planet.Production is limited, which is why we work with a pre-sale model, slaughtering animals only when all parts are sold. This reduces costs, minimises our carbon footprint, and guarantees fresh meat, with animals staying on our farm until the very last moment.We are used to immediacy, but our artisanal livestock farming requires a more conscious and respectful perspective.We seek customers who appreciate our quality and understand our model.We thank those who trust us and join a way of consumption more linked to nature, valuing the wait and appreciating the difference.Fill out the following form if you want to know when we open a sale.

• info about pre-sales

• Home
• Team

Team

MANUEL TROYA CANTOS (center): Belongs to the third generation of livestock farmers in his family. Trained as an industrial engineer, he decided to leave the city and work in the countryside, in the family livestock business. He is responsible for transforming the farm, shifting from traditional management to the current holistic and regenerative model.
CÉSAR HUELVA MANRIQUE (left): An agricultural engineer specialising in regenerative management, adapted livestock farming, and key line and design. He has been working at Pajaretillo since 2023 and, working closely alongside Manuel as they plan the farm’s management.
DARYUSH BERNAL COATES: Studied forestry and environmental management, with a prior background in permaculture. He help sout in all aspects mainly working with the cattle & its management and the syntropic plantation maintenance. Looking to integrate regenerative and sustainable work as a way of life in harmony with nature.
MARIA BRAUN: Joined the team in 2025 with a background in gastronomy, regenerative agriculture and project management. Together with Manuel, she is focusing on developing training and events, building collaborations, and supporting the sales of our regenerative meat, strengthening the connection between the farm, its products, and people.Would you like to join Pajaretillo?
At the moment, we have limited resources, but we’re open to welcoming interns, students or volunteers who’d like to learn about regenerative livestock farming, holistic management, water management, bioclimatic analysis and green building, syntropic agriculture and reforestation, social media in rural areas...Fill in the form and tell us why you’d like to come to Pajaretillo.

Collaborators

• Toñi bocanegra
• Clara Reina
• Aguabundancia
• Las Guindas
• Serranías Vivas

• Become part of the team

• Home
• Press & Clients

Press & TV

• Top50 Farmers
• Diario de Cádiz
• Tierra y Mar canal sur
• Repobladores Canal sur
• Ganado o Desierto Documental
• Climate Farmers
• Periódico Pueblos
• La voz del sur
• El Mundo
• radio5 rtve (min. 08'30'')
• Europa Press
• Portal de Cádiz
• AGAPA Gestión Agraria Pesquera And.
• Tierra de Sabores C.SUR (MIN. 10'17'')
• AQUÍ LA TIERRA RTVE (20'27'')

Clients

• Clínica Buchinger Wilhelmi
• Arboretum fundación
• Desborre Restaurante

• Home
• Contact

Contact

Please get in touch with us if you have any questions.

• Get in touch